About Us

At ELDR, we believe our public lands should be managed, not left to ruin. Our mission is rooted in strong, traditional hunting values—respect for the land, the wildlife, and the communities who depend on both. We believe, as stewards of God’s creation, we’re called to care for the land and its creatures, not exploit or neglect them (Genesis 2:15).

The name ELDR is inspired by an old Norse word for fire—a powerful symbol of renewal, stewardship, and the cycles of life in the wild. Fire clears decay, sparks new growth, and restores balance to the land—just as thoughtful management does.

We stand for timber practices that build healthy habitat, the reintroduction of fire to keep forests thriving, and smart predator control to protect elk and deer herds for generations to come.

Every purchase made through ELDR gives back to conservation and habitat groups that share our values. When you wear our gear, you’re not just supporting a brand—you’re helping restore balance, protect public land hunting, and keep the wild truly wild. Together, we can pass down a legacy where hunters, wildlife, and the land all thrive—as good stewards of what God entrusted to us.